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SEO - Theory Concepts
Course
Syllabus
Theory Concepts -
Three Days: Step by Step
explanation of all the topics as
given below will be done with
suitable examples:
Roles and
responsibilities of a Search
Engine Optimization Professional
-
What
characteristics will help
you become a good Search
Engine Optimization
Professional?
-
Some good
websites to keep you abreast
of the latest happenings in
the SEO industry.
-
Some
characteristics that make
great Search Engine
Optimization Professionals.
-
Ethical
responsibilities of the
Search Engine Optimization
Professional.
Search
Engines and Directories
-
What are
Search Engines?
-
Types of
Search Engines.
-
How
Search Engines work and how
they rank websites based
upon a search term ?
-
What are
Directories and how do they
differ from Search Engines?
-
Difference between Search
Engines and Directories.
-
What is
Open Directory project and
how can a listing in DMOZ
boost my SEO effort?
-
What is
the importance of Yahoo
directory listing?
-
How do
you submit your site to
search engines/directories?
-
How do
you monitor the performance
of your website in the
search engines?
Introduction to SEO and what it
involves
-
What is
the importance of search for
websites and how can SEO
save valuable dollars in
advertising expenses?
-
Which
search engines should I
concentrate on while
performing SEO activities?
-
Who can
or should perform SEO
activities?
-
What are
the areas of operation for
Search Engine Optimization
Professional?
Keyword
selection and optimization
strategies
-
Keywords
- the key to successful SEO.
-
What is
the importance of keywords
in SEO?
-
How do
you search for the right
keywords that will help
bring in the most traffic?
-
What is
keyword density and how
should you optimize keyword
density for the search
engines?
-
What is
keyword prominence and how
does it effect the SEO
efforts?
-
How
should keywords with two or
more words be ideally placed
within the webpage? What is
Keyword proximity?
Images,
Search Engines and Google Page
Rank
-
What is
the effect of adding images
in the webpage from the SEO
perspective and how can you
optimize images within the
webpage?
-
What is
keyword stuffing and why you
should avoid it?
-
More
about Google and Page Rank
(PR)
-
What is
Google Page Rank?
-
More on
GoogleBot - Google's web
crawler.
-
What is
the Google dance and deep
crawling?
-
What are
Google Advanced Operators?
Tuning the
Meta Tags
-
What are
meta tags and how do they
help in SEO efforts?
-
What is
the Robots.txt file and how
can it be used to pass on
instructions to search
engine robots?
-
How do
you create a Robots.txt
file?
-
What is
meta refresh tag?
Important
factors that effect the SEO
-
What are
the advantages of a site map
for SEO?
-
Should
you use image maps?
-
What is
the best way to use splash
or flash intro pages?
-
How do
you optimize Java script
within your webpage?
-
Solutions
to improve the usage of Java
scripts.
-
How can
you optimize the use of
frames within the web pages?
-
How can
you use CSS to hide keywords
in pages that are deficient
in keywords and text?
-
What is
Site Popularity?
Good and
Bad SEO Techniques
-
What are
Doorway Pages?
-
What are
Hallway Pages?
-
Do
dynamically generated pages
such as with ASP get indexed
by the search engines?
-
What is
Cloaking?
-
Does
Google prefer themed
in-bound links?
-
What are
the reasons for which I
could get penalized by
Google?
-
White hat
SEO Techniques.
-
Black hat
SEO Techniques.
-
In what
ways could Google penalize
me?
Link
Popularity and Linking
Strategies
-
What is
link popularity and how can
it effect your search engine
ranking?
-
What are
the important aspects of a
links program for a website?
-
What are
authority sites and what
significance do they have
for sites linking to them?
-
How can
you get links from quality
websites that will make a
bigger difference in the
SERP's?
-
How to
give a press release and get
instant in-bound links and
traffic?
-
What
tools can you use to
increase in-bound links from
other sites?
-
Creating
a network of your websites
to boost your links program.
-
What are
link-filters in Google?
-
Can
reciprocal links be bad for
your website?
-
What are
natural links?
-
Is it a
good idea to join Link
Farms?
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