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SEO
Project Syllabus
SEO
Practical Class – Two Days:
Complete process of Search
Engine Optimization (SEO) of a
live website will be
demonstrated Step-by-Step:
Basic
Analysis of your website
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Analyzing
the business model and
preparing a report
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Website
Analysis and status
Reporting
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Testing
website for SEO
compatibility
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Competitor’s website
analysis and reporting
Search
Engine Optimization (Onsite)
Decide and
select the most important pages
from the website that has to be
optimized and then perform all
these activities for each
individual page-
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Keyword
Analysis, Research and
selection
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Planning
suitable Titles,
Description, Page Header,
Sub Header, Menu Titles,
Anchor text, Page content
etc.
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Planning
a suitable sitemap for the
website
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Implementing the required
changes on the pages
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Uploading
the updated pages on the
server
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Testing
the website for correct
performance and SEO
compatibility
Search
Engine Optimization (Link
Building)
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Submit
website url to Search
Engines, Directories, Blogs,
Social networking websites,
classified websites etc.
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Submit
Press Release to free and
paid PR websites.
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Submit
Articles to free and paid
websites.
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Perform
link building activity with
related and relevant
websites.
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Start a
Free News Letter on your
website
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Give away
Free eBooks on topics
related to your business
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Submit
Power Point Presentations to
related websites
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Answer
questions at various social
media websites
Monitoring, Reporting and
Maintenance
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Methods
and tools that you will use
to monitor the performance
of your website on the World
Wide Web and with the major
Search Engines.
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Preparing
timely reports about the
current status of the
website and its performance,
to be forwarded to your
client.
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Regularly
Keeping track of the
requirements of the major
Search Engines and
accordingly fine tuning your
website so that it always
remains on the first page of
the SERP's.
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